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August 15, 2000
By: TOM BRANNA
Editor
ACNielsen U.S. and Spectra Inc., a consumer marketing division of VNU have launched creation Lifestyle Track, a tactical management tool that allows brand managers to assess and improve the performance of consumer-centric marketing plans.Lifestyle Track bridges the information gap between retail sales tracking and consumer panel data through Spectra’s proprietary Lifestyle/Lifestage Grid. The joint product stems from long-term strategies by both ACNielsen and Spectra to provide clients wit...
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